Privacy Policy

Privacy Policy

Amended November 2015.


Working Feedback (a trading name of Cade Directories Limited) recognises that your privacy is very important to you and that it is your right to control your personal information. We know that providing personal information is an act of trust and we take that trust seriously. Cade Directories will never sell, rent or, except as set out in this Privacy Policy, otherwise disclose any of your personal information, including your Email address, to any third party without your consent. Unless you give us specific consent to act otherwise, the following policies will govern how Cade Directories handles the personal information that you provide to us.


This Privacy Policy sets out:

  • Collection and use of information
  • Information storage
  • Information sharing and disclosure
  • Security and prevention against loss, misuse or alteration of information
  • Your ability to edit and cancel your account
  • Changes to this Privacy Policy
  • Contact details

This Privacy Policy is deemed to be incorporated into the Website Terms and Conditions, which you should read together with this Privacy Policy. Capitalised words used but not defined in this Privacy Policy have the meaning given to them in the Terms and Conditions.

Collection and use of information

If you do not pay for the service as a business user, the information we collect from you is limited. We log your IP address in order to help diagnose problems with our servers, administer this Website and track usage statistics. Your IP address may vary each time you visit, or it may be the same, depending on the type of internet connection. Either way, it would be extremely difficult for us to identify you through your IP address, and we make no attempt to do so. If you reach this Website by clicking on a link or advertisement on another website, then we also log that information. All of this information is collected and used only in aggregate; that is, it entered into our database, where we can use it to generate overall reports on our visitors, but not reports about individual visitors.

If you choose to pay for the services of Cade Directories, you will be able to take advantage of all of the features of this Website/s. Cade Directories collects some or all of the personally identifiable information set out below when you subscribe to Cade Directories, when you access and use this Website and/or when you use Cade Directories’ products and/or services. The information we collect will vary depending on the circumstances.


What we collect

  • Business Name
  • Business Category
  • Contact name
  • Email address
  • Web address
  • Address
  • Telephone number
  • Mobile telephone number (optional)
  • Payment method: Direct Debit, bank account, sort code. Card type, number and expiry date
  • Relevant information about your business (e.g. your ratings, reviews and other user submissions)

Information you submit for your User Profile

How we use it:

  •  To check that a payment card is valid
  • To pay your account
  • To send you HTML code for web feedback and/or testimonial/social media feeds
  • To communicate with you regarding your account or purchase of Cade Directories’s products or services -related matters
  • To provide you with order and billing history information
  • To contact you about the products and/or services on this Website in which you have expressed an interest
  • To display your User Profile to others users of this Website (in accordance with your security settings)
  • To email you offers, news and information
  • To send you samples of, or marketing materials relating to, third party products or services which we believe may be of interest to you. Such materials may accompany the product you bought from us, or may be sent by us separately. Please note that at no time is it necessary for us to provide your personally identifiable information to third parties in order to send you these materials
  • To improve services and enhance personalisation, we may periodically obtain information about you from other third party sources from whom we have lawfully obtained this data and add it to your registration information. Additionally, authorised Cade Directories’ personnel may update your registration information to accurately reflect any new information included in any communications received from you.


Communication Preferences

If you do not want to receive emails from us with offers, news and information, you can change your contact preferences at any time by “unsubscribing” through the relevant link on the communication.

Information storage

All information you provide to us is stored in the UK only on secure servers that are protected in secure facilites including firewall protection and located in those countries that form part of the European Economic Area or are considered to provide adequate protection for personal information under the European Union Data Protection Directive (95/46/EC).


‘Cookies’ are small text files that are stored by the browser on your computer. Websites are able to read and write these files, which allows them store things like personalisation details and user preferences. We use cookies for a number of purposes, including to:

  • recognise you as a Cade Directories customer so that we can log you in to this Website on a repeat visit;
  • provide you with customised content you specify while you are using our products or services;
  • deliver advertisements relevant to your interests when you visit our Website and use our products and services;
  • provide general internal and customer analytics to conduct research to improve our Website and our products and services; and
  • support security measures such as requiring re-logging into this Website after a certain amount of time has elapsed.

In addition to our own cookies, we allow certain third parties and affiliates to set and access their cookies on your computer such as companies providing auditing, research and reporting for advertisers. Those parties’ use of cookies is subject to their own privacy policies, not our Privacy Policy.

The Help menu on the menu bar of most browsers will tell you how to prevent your browser from accepting new cookies, how to have the browser notify you when you receive a new cookie and how to disable cookies altogether. Additionally, you can disable or delete similar data used by browser add-ons, such as Flash cookies, by changing the add-on’s settings or visiting the website of its manufacturer. However, because cookies allow you to take advantage of some of our Website essential features, we recommend that you leave them turned on. If you do leave cookies turned on, be sure to sign off when you finish using a shared computer.


Information sharing and disclosure

Cade Directories is committed to protecting your personal information. We will not disclose your personally identifiable information to third parties without your consent except:

  • where Cade Directories is required by law to disclose information to third parties;
  • where the disclosure is necessary for the performance of our operations (eg. mail delivery, hosting services, protecting us from fraud, and payment of your account); or
  • Cade Directories buys or sells subsidiaries or business units. in connection with a corporate transaction, such as a sale, merger, consolidation or asset sale, or an internal reorganisation, or in the unlikely event of an insolvency. If such a transaction or event required the transfer of customer information, then that information would be one of the transferred assets, but would remain subject to the commitments made in any pre-existing Privacy Policy or equivalent.

We also may share your personal information with third parties (ie agents or sub-contractors) specifically engaged by Cade Directories to provide services to us, in which case we will require those parties to keep that information confidential and secure and to use it solely for the purpose of providing the specified services to us.

Companies and individuals registered in the Cade Directories Affiliate Program receive aggregate information about customers that they direct to Cade Directories’ through links on their websites. No personally identifiable information is provided to affiliate members; the information collected from our affiliates is used strictly for the affiliates program and will not be used for general marketing purposes.

Cade Directories also provides analyses of our customers in the aggregate to prospective partners and other third parties. We do this so that we and our business partners can understand you better, and so we can keep bringing you first-rate services. We may also disclose, on an anonymous basis, literal statements made by our customers. At no time, however, will we disclose personal information about specific customers.

Linked websites are not under the control of Cade Directories and we are not responsible for the conduct of companies linked to our Website. Before disclosing your personal information on any other website we advise you to examine its terms and conditions of use and privacy policy.

Please note that you have certain rights under the Data Protection Act 1998. You have the right to be told what personal information we hold about you, to correct errors in that information and to prevent Cade Directories from using your personal information for direct marketing purposes. Should you wish to exercise that these rights, or if you have any questions concerning the Cade Directories privacy policy at the contact details below.


Security and prevention against loss, misuse or alteration of information


Cade Directories’ has implemented technology and security features, as well as strict internal guidelines, to safeguard the privacy of your personal information from unauthorised access or improper use. We will continue to enhance our security procedures as new technology becomes available.


While we make every effort to ensure that your information is secure on our system, no data transmission over the Internet can be guaranteed to be 100% secure. As a result, we cannot guarantee the security of any information you transmit to us, and you do so at your own risk.


Access authorisation is granted only to key Cade Directories’ (Cade Directories Limited.) staff only and to our agents or subcontractors if necessary for the performance of our operations or for them to provide services to us. Any information accessed by those agents or subcontractors is required to be kept confidential and secure and is not permitted to be used for any purpose except to provide their services to us.


Backups are run to prevent loss of information, and our Internet servers are housed in secure facilities.


Your ability to edit and cancel your account


You cannot yet access your account online. To update and correct the business and personal details you must contact us in writing at the address below.


If you decide to cancel your Cade Directories service, your account will be deactivated immediately once any term of the service has expired. However we are required to may retain your information for accounting and taxation business, operational and administrative purposes and in accordance with applicable laws.


Changes to this Privacy Policy


From time to time, Cade Directories’ will review and may edit this policy in accordance with potential changes to our business and as required by law. Cade Directories reserves the right to change its Privacy Policy at any time.This Privacy Policy may be amended in accordance with paragraph 1.2 of our Terms and Conditions (of which this Privacy Policy forms part).


Cade Directories’ contact details


All correspondence to Cade Directories regarding this Privacy Policy should be addressed to:


(Attention: DA Privacy Fellow)

Cade Directories Limited

The Green Barn
Shedfield Equestrian Centre
Botley Road
Hampshire SO32 2HN

Email: [email protected]

Cade Directories’ registered office is located at the above address and its VAT number is 892 1230 33.