If your service is looking to attract older people as clients, you need to be active on Facebook!
As a business, you may not have yet embraced the social media age, figures out now should be convincing you that the time is here where you can’t afford not to be on it.
Here are some of the interesting numbers:
- Facebook is ageing – 45% of internet users aged 65+ use Facebook
- Facebook and Instagram users are the most engaged – approx 60% of their users sign in every day (compared to Twitter at 46%)
- Almost all social networkers use Facebook – over 80% of other social network users also use Facebook
- Pinterest is now more popular than Twitter among internet users
So what are you waiting for? Don’t forget that we’ve a feature that automatically updates your social media accounts so that people get to see how recommended you come!